METARELAX - Club Blijven Gaan

“Bye stress, hello energy”: with this message, LDV United kicks off a first campaign that focuses on the magnesium supplement MetaRelax. The approach of the campaign was not to put the spotlight on the product itself, but to focus on what the target group that one wants to address can achieve with it.

Studio Helsinki composed a smashing drum ‘n bass track to translate the up-tempo lifestyle of generation Z.

Credits

Client : MetaGenics
Sound & Music : Studio Helsinki
Prod Comp : Reddust / Ralf Demesmaeker
Agency : LDV United